Agency: Marcel Paris
Brief explanation: France 24 goes beyond the news and unveils the machine working behind every important international event
Creative Director: Frederic Témin / Anne de Maupeou
Copywriter: Eric Jannon
Art Director: Dimitri Guerassimov
France 24 is a new international news channel that seeks to provide a French perspective on world events in competition with the main Anglo-Saxon networks like CNN and BBC World. The press ads for the TV station show that France 24 goes ‘Beyond the News’ to reveal the machinery influencing every important international event. The press campaign visualises this with different images replacing the cogs on interlocking wheels and sprockets of various sizes, each turning the other within a closed circuit that resembles the inside of an engine. For example, ‘Finance’ visualizes the interlocking relationship between the Pentagon, the Twin Towers, George Bush, Sadam, war planes, tanks, soldiers, bullets, oil pumps, barrels of oil, money, petrol pumps and voting booths etc. The two other ads in the series address topics like ‘Ecology’ and ‘Health Care’ in a similar manner.
1 comment:
Great post this one! Very impressive artwork those 3 images! We're forced to apreciate in detail the great design work while at the same time they make us think on the messsages they aim to transmit, and they do, in a clear as water logical but innovative way! best regards. zm
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